Fransabank said it has launched, in partnership with Mastercard, a biometric payment card with an embedded fingerprint sensor. The biometric authentication technology of the card, which has been introduced for the first time on the local market, allows cardholders to complete a purchase without having to use a pin code or signature. "The deployment of biometric cards will be launched in phases to cover gradually our entire customer base," said Nadim Kassar, General Manager of Fransabank. When making a purchase in-store, cardholders insert their card into the retailer's terminal while placing their finger on a sensor embedded on the card. The fingerprint must match the one on the cardholder's records to ensure a successful transaction.