Lebanon Businessnews News

Mariam starts airing
Channel by Télé Lumière to highlight
women’s interests
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Mariam, a new channel brought by Télé Lumière, will officially begin broadcasting October 1, following last month’s pilot phase.

Mariam is a specialized channel for women, with 77 ready programs that will be transmitted consecutively and more on the way. The grid includes topics on cooking, decoration, nutrition, etiquette and kids, among many others, said Sana Riachi, Channel Manager. “Our aim is to discuss women’s issues, while adopting the right orientation,” she said.

Riachi said that Mariam will be transmitted through NourSat from the Dora-based Télé Lumière premises.

Riachi said that Télé Lumière already has a good archive of women’s programs that could be adopted for the new channel. The programs will be exclusive to the channel and will also be available on YouTube.

Mariam is the latest addition by the Télé Lumière group, which last year launched NourKids, a specialized channel for kids.

Télé Lumière is funded through donations and is supervised by the Assembly of Catholic Patriarchs and Bishops in Lebanon. It is managed by a committee of various religious leaders and non-clerical supporters.

Télé Lumière was established in 1991 by a group that included Jacques Kallassi, George Moawad, and Christiane Debbaneh, as well as the late Charles Helou and George Frem. NourSat, launched in 2003, broadcasts to Europe, the Middle East, North Africa, North and South America, Canada, and Australia.
Reported by Rana Freifer
Date Posted: Sep 30, 2014
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