Jobs
Properties
Automarket
Databank
EasyBanking
Search
Categories
Companies
People
Sectors
Topics
Business
Events
Conferences
Local trade exhibitions
International trade exhibitions
Professional
Training
Executive training
Trade
Missions
Incoming
Outgoing
Weekly
Newsletter
View latest issue
Subscribe
Update my subscription
Unsubscribe
SUBMIT INFO
News
Conferences
Exhibitions
Tenders
Training
Missions
Search
Categories
Financial
Markets
Business
Events
Trade
Missions
Business
Research
Calculation
Tools
Weekly
Newsletter
SUBMIT INFO
CHAMPION OF THE DAY
LEADERS NEWS
AZADEA buys Adidas
operations and franchise
Stores will reopen in April 2021
AZADEA Group, a Beirut-based regional retail company, has acquired the local operations and franchise rights of the Adidas Group’s brands Adidas and Reebok, said Said Daher, the Group’s CEO.
Starting April 2021, AZADEA will gradually reopen the stores of the two international sports brands. AZADEA also plans to expand sales of the two brands through the e-commerce channel.
“Both brands have a strong presence and continue to be in high demand,” said Darren Cooke, General Manager of Adidas Group.
Daher said that the franchise contract is a long-term deal and that they are taking a high risk on the local market while anticipating that the country would eventually be put back on the road to recovery.
He said AZADEA will offer competitive prices as consumers can easily switch to other options through different means including online purchases. Daher said that the Adidas and Reebok sports shoes will be imported because their manufacture requires sophisticated know-how and is done according to the Adidas Group’s proprietary technology.
Adidas said last year that it will no longer operate its own stores in Lebanon and will close its local back office by the end of 2020.
AZADEA operates a network of more than 600 retail stores representing over 35 international brands. The brand names include fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, as well as beauty and cosmetics. The group, which has a workforce of more than 10,000 employees, is present in 13 countries in the Middle East and Africa.
Your browser does not support iframes.
Date Posted:
Feb 23, 2021
Your browser does not support inline frames
ABOUT
ADVERTISE
SUBMIT INFO
RSS
CONTACT US
©
2021 by InfoPro sal. All Rights Reserved