Time to Wake Up

Transparency International launches global ant-corruption campaign

The Lebanese Transparency Association (LTA) recently announced a campaign against corruption under the slogan ‘Time to Wake Up’.

The LTA is part of Transparency International (TI), the global anti-corruption NGO. TI has selected five of its affiliated association, including LTA, among its 90 chapters worldwide to pilot the campaign. The global campaign against corruption is set to kick start after the Arab Springs.

The president of LTA and TI board member, Gerard Zovighian, said that the revolts across the Arab world “have opened the window of opportunity towards the end of the impunity enjoyed by corrupt politicians and civil servants for so long.”

The campaign aims to advocate for change in the behavior of governments, corporations, and individuals, and increase citizen participation in the global movement.

The campaign’s message and slogan: “Time to wake up” will be conveyed through TV commercials, talk shows, documentaries, public forums, and mass sticker distributions. Online social networks like Facebook, Twitter, and YouTube will be also widely used as campaign tools.