Digital usage keeps expanding
in mobile use and social media

Internet users reach 5.4 million subscriptions

Digital expansion continued during 2025, with rising Internet speeds, growing social media adoption, and steady gains in mobile connectivity.

Figures released by DataReportal show that the number of Internet users reached 5.4 million at the end of last year, representing a penetration rate of 92 percent of the population. Despite the high adoption rate, about 483,000 people, or eight percent of the population remain offline.

Internet speeds improved significantly during the year. Median mobile Internet download speeds rose to 43.9 Mbps at end-2025, up from 30.2 Mbps at the beginning of last year. Fixed broadband download speeds increased to 16.13 Mbps, up from 12.78 Mbps.

There were 4.6 million active social media user identities at the end of 2025, equivalent to 78 percent of the total population, up from 4 million. Social media usage remained male-dominant, with 60 percent.

The report indicated that 85 percent of Internet users used at least one social media platform.

By platform, TikTok (18 years old +) ranked first with 4.58 million users, followed by Facebook (3.45 million), YouTube (3.12 million), Instagram (2.95 million), Messenger (1.65 million), Snapchat (1.46 million), LinkedIn (1.4 million), and X (about 555,000 users). Most platforms recorded growth compared to January 2025, particularly TikTok, Instagram, and YouTube.

Among the population eligible to use Meta platforms (aged 13+), Facebook adoption reached 75 percent at end-2025, up from 69 percent in January 2025. Instagram usage rose to 64 percent from 55 percent. Snapchat usage among the eligible audience climbed to 32 percent from 27 percent, while X remained unchanged at 12 percent.

Mobile connectivity also edged higher, with 4.76 million mobile connections recorded at end-2025, representing 81 percent of the population.