Beesline supported by Endeavor
NGO will help push sales locally
Mohamad Arayssi and Maha Arayssi Rifai, founders of skincare and cosmetics company Beesline, were selected to join Endeavor, the non-profit organization that supports ‘High-Impact Entrepreneurs’.
"Beesline is the first local family business to join the Endeavor network,” said Tarek Sadi, Managing Director of Endeavor Lebanon. He said that Endeavor will be helping Beesline to push their sales locally and regionally by focusing on their best-performing products and increasing distribution channels.
"It has been a very enriching and exciting experience for us to go through the Endeavor selection process, where we took a step back from our business and started thinking about expansion,” said Arayssi.
The selection took place at Endeavor's 51st International Selection Panel (ISP) held in Dubai, last December. Panelists ranged from Silicon Valley venture capital executives to business leaders from 11 countries, drawn from Endeavor’s extensive global network.
As a result, 28 High-Impact Entrepreneurs were selected, allowing growth opportunities for 20 leading companies.
Founded in 1993, Beesline provides beauty and skincare products derived from bee by-products. The company’s products are carried by supermarkets and pharmacies across the region and in the company’s retail outlet, in Beirut.
Date Posted: Jan 20, 2014