AUB study finds equality among sexes in an unlikely place: shopping

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Differences in the shopping habits of Lebanese men and women are much less than expected, a new study from AUB has found.


Professors Laurence Leigh and Leila Hanna-Khauli, from the Olayan School of Business, conducted a study, on four hundred groups of shoppers in several fashion and sports stores in central Beirut. Their research, which Leigh presented in January 2014 at the 13th International Marketing Trends Conference in Venice, looked at the commonly held belief among market researchers that “men buy, women shop.” Contrary to this conventional wisdom, they found that males tend to spend as much time and money when they visit stores as females.

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