Lebanese brands are capable of successfully expanding beyond the Middle East market, said a leading expert in brands, marketing and innovation.

"Lebanese people have a great reputation all around the world, and that is why they should not allow geographical boundaries to restrict their success to the Middle East region only. But they should think in terms of where is the best opportunity and then jump there," Peter Fisk told The Daily Star on the sidelines of BIFEX 2014 held in the Phoenicia Hotel Tuesday.

Source: the Daily Star