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Digital Venture exclusive provider of Airpush in the Middle East & Africa
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Digital Venture, the digital arm of JGROUP, has gained exclusivity rights to represent Airpush, in the Middle East & Africa, including Lebanon, Nigeria, Algeria, Bahrain, Kuwait, Iraq, Jordan, Morocco, Afghanistan, Egypt, Yemen, UAE, Libya, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Syria, and Tunisia.

This partnership paves the way for a revolutionary change in mobile advertising, allowing users and advertisers to experience more immersive and engaging content on their mobile smartphone devices.

Airpush’s mobile platform uses the latest targeting technologies, including geo-fencing, persona targeting, and app inclusion targeting to ensure that advertisers are perfectly matched to the appropriate audience.

Established in 2010, Airpush has become one of the largest global mobile platforms, earning several awards by its peers.

Airpush also offers proprietary performance ad units, including advanced abstract banners, delivering higher performance than other standardized mobile ad units. Traditionally mobile advertising in the MENA has always been sold on a cost per mille (CPM) basis, which relies on mass exposure and can result in minimal engagement.
Reported by Rana Freifer
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Date Posted: Jul 13, 2015