Elie Saab opens flagship in London

Designer Elie Saab will open his flagship store in London during the spring of 2016. The four-story boutique will be located at 24 Bruton Street, in the high-end Mayfair shopping district.

The designer has collaborated again with the international design agency RDAI (Rena Dumas Architecture Intérieure) for the conception of the store. Rafif Safadi, Communication Manager at Elie Saab said that London’s boutique will respect the heritage of the historical building “to create a distinctive and luxurious shopping experience.” The same design concept had been applied in the Paris George V store and will be implemented in the brand’s second Dubai boutique, opening in January 2016.

The boutique will showcase the designer’s ready-to-wear, accessories and fragrance lines. It will also host the brand’s third haute couture salon, after Paris and Beirut.

Elie Saab will further reinforce his presence in London, when he relocates his shop corner in Harrods in February 2016, from the ’International Designer’ section to a larger space in the ‘Superbrands’ area. The brand opened its corner in Harrods in 2008.

Elie Saab’s global retail footprint now includes boutiques in Paris, Beirut, Dubai and Hong Kong, with further planned openings in 2016.