Izzat Daouk launches
hair concept chain in malls
Network to include up to ten outlets
Beauty and hair product retailer Izzat Daouk Holding is introducing the ‘Hair Lounge’ chain to malls in different areas.
It has already launched its chain in three malls, starting with City Mall, Beirut Souks, and Verdun 732. “We also have agreements for outlets in Cascada Village and The Spot Choueifat,” said Mohammed Daouk, the company’s Retail Manager. It will also open five to seven other outlets.
Locations being considered are ABC Ashrafieh and Dbayeh, Le Mall, and The Spot Nabatieh, according to Daouk.
“We have dedicated these outlets to hair products because they are not present in malls, where focus is centered on beauty and makeup products,” he said.
“We expect investments to reach $1 million by the time the fifth branch is open,” he said. The five to seven upcoming outlets will employ 50 people. The company has currently 200 employees in its factory, distribution channels, and outlets.
It will also open two other Izzat Daouk standalone shops in Ghazir and Jbeil, in addition to the seven local branches it already has.
Izzat Daouk also has seven franchised outlets in Saudi Arabia. “We are looking into expanding further into the Saudi market,” he said. Izzat Daouk is the manager and co-owner of the Saudi outlets.
Reported by Yassmine Alieh
Date Posted: Apr 21, 2016