Is the U.S. Ready for a Lebanese Restaurant Chain?

The Wall Street Journal

In 1996, Christine Sfeir decided to introduce Dunkin’ Donuts to Beirut.

It wasn’t an easy sell. Not only had her home country of Lebanon been through a civil war less than a decade earlier, but the foods she was trying to push—doughnuts and American-style coffee—were alien concepts. Fast-food franchises themselves were uncommon.

From: The Wall Street Journal FULL STORY