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CHAMPION OF THE DAY
Sinalco is back!
Juice and soda brand
to enter the US market
ATC Bottling, a recently established company, has acquired the license to produce juices and sodas for international brand ‘Sinalco’ and has opened a factory in Kfarhay, Batroun for this purpose.
Walid Ammoun, holder of the license, said that Sinalco, a German brand, was previously available in the local market.
The factory has a total built-up area of 7,000 square meters and will produce around 15 juice flavors, as well as other soft drinks and alcohol-free malt drinks.
Ammoun said: “In the first phase the factory will work at ten percent of its capacity.”
The soft drinks will be distributed in both plastic and glass bottles, with juices being distributed in glass bottles. Ammoun said that at further stages the company will install machines to produce preform plastic for bottling purposes.
“Purchasing these machines will reduce our costs because we are currently importing this raw material,” he said.
ATC Bottling is in the process of purchasing a distribution fleet of five vehicles to distribute the products to different regions locally. The company will establish a transportation company for this purpose.
The company has acquired a representative office in Dubai to penetrate this particular market. It will also export part of the production to the US, mainly Michigan, Santiago, and Detroit.
Besides Lebanon, ATC’s franchise covers Syria, the United Arab Emirates, and the United States.
Investment in the project reached $14 million and 120 full time jobs will be created.
Reported by Rania Ghanem
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Sep 15, 2016
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