The Madame Coco brand
to enter the market in June
Four outlets in Beirut, Tripoli, and Zahle
National Retailers Group (NRG), the franchise operator of LC Waikiki and Devred 1902, has obtained a master franchisee license for the Turkish brand Madame Coco.
Madame Coco is a home textile and decoration brand that is manufactured in Turkey as well as other European countries.
A new company will be established to manage the new brand, said Nabil Gebrael, Chairman of NRG.
Four Madame Coco outlets will open in June. Two standalones will open in Zahle and Tripoli, and the other two outlets will be in City Mall and City Center. “The brand will offer good quality products at affordable prices,” Gebrael said.
The average space of each outlet is 300 square meters (m2). Investment in each retail square meter is on average $1,500, and total investment in the four outlets is $2 million.
The company will eventually employ up to 100 staff, from in-store front of house to the back office.
The Madame Coco brand was created in 2011, and rapidly became a leader in the home textiles and decorative products sector. It currently has 300 stores with 75,000 m2 of sales area in ten countries.
Date Posted: May 28, 2019