Alfa launches app store

Over 140 applications are already available

Local mobile operator Alfa officially launched its own application store: The
‘Alfa App Store’. The store allows local app developers to upload their applications for free.

The Alfa App Store will be available on Android, Symbian, and Blackberry mobile operating systems while iOS applications will be available through a web portal managed by the company. The store is available for customers for download on this link: https://appstore.alfa.com.lb. Developers can benefit from a dedicated web portal to upload their applications on: https://developer.alfa.com.lb.

Developers have started submitting their applications on the store. Over 140 applications are already available.

The store also offers users the Operator Billing capabilities where fees can be added straight to the customers’ postpaid bill, or deducted from their prepaid credit account.

Data traffic on the Alfa network has doubled in past year to reach 7.8 Terra Byte as of end December 2013. Data users’ penetration has reached more than 50 percent of Alfa’s customer base with data subscribers touching one million by end of February 2014.

Out of these Alfa data subscribers, 65 percent own a smartphone and 70 percent of these users have downloaded data apps. The Alfa App Store gives developers direct access to this large base of data subscribers who are especially active on social media networks.