Lebanon Businessnews News

KidzMondo opens on June 1
Franchise deals planned abroad
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KidzMondo, a major children’s indoor theme park, will open on June 1 in Beirut Waterfront, Downtown, near BIEL.

The $25 million project is owned by ‘Kidz SAL’, a company founded and owned by two Lebanese investors: Chairman Ali Kazma, owner of Kaztel & Kazma Trading, and Vice Chairman Hind Berri, co-owner of Kzone Outdoor Advertising Group, as well as other investors.

Partners on the project plan to franchise KidzMondo in Arab and European countries. “KidzMondo has signed a franchise deal in Istanbul with Dogan Group,” said Mirna Soueid, Marketing and Events Manager. KidzMondo will be located in Istanbul’s Trump Towers, on the European side of the city. The theme park will be launched by end-2013.

Another KidzMondo is underway in Abu Dhabi. The company already found a franchisee in Abu Dhabi. “The franchise deal will be signed soon,” Soueid said. “Other franchises are being finalized for Qatar and Saudi Arabia,” she said.

More KidzMondo locations are in the pipeline, including a few locations in different countries across Europe, according to Soueid.

The concept of KidzMondo is to create a kid-sized replica of the city where children can choose adult careers and act them out through various role-playing activities. The edutainment theme park's location in Beirut has an area of 4,200 square meters, with 10,300 square meters of built-up space. It includes child-sized workstations for up to 80 professions, in collaboration with institutions such as Middle East Airlines, Bank Audi, MTV, LibanPost, the American University of Beirut Medical Center, Sukleen, and Burger King, among others..
Reported by Hanadi Chami
Date Posted: May 28, 2013
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