Lebanon Businessnews News

Kassatly Chtaura launched juice brand
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Kassatly Chtaura, a manufacturer of food and beverage products, has launched ‘Fruitastic’, a line of fruit juice.

Kassatly invested $3.5 million in the new production line, which it imported from Germany.

The company has a production capacity of 35 million bottles per year. “We will start operating at 30 percent of our capacity, and expect to reach full capacity within five years,” said Nayef Kassatly, CEO.

Fruitastic juice will be available in several mixed flavors such as pomegranate and berry, lemon and mint, kiwi and lime, and mango and pineapple.

The new product line created 50 full time jobs, including the distribution team.

Kassatly aims to export around 20 percent of the production to Europe and Africa.
Reported by Rania Ghanem
Date Posted: Oct 03, 2018
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